EVENTS

MAGNUM CHOCOLATE PLEASURE, NOW IN WHITE

October 19, 2015

Living a fast-paced life, there is no better way to reward yourself than with a delectable piece of sweet heaven. Sink your teeth into a winning combination of ice cream, almonds, and chocolate, but not just any chocolate–white chocolate! #CelebrateWhite with Magnum’s newest flavor launched at the Magnum White Party held last September 30.

White is most definitely in! And to further cement the fact, there is a new and pleasurable type of white in town. One that is most indulgent and mouth-watering– none other than the NEW Magnum White Chocolate Almond.

Finally in the Philippines, Magnum introduces its newest and finest Belgian chocolate creation that’s made of rich vanilla ice cream covered in thick cracking white chocolate and almond pieces. Magnum, once again, elevates its Belgian chocolate credentials with an entirely different chocolate flavor that’s in a league of its own.

Magnum heralds the arrival of the country’s first white Belgian chocolate ice cream creation through the biggest white takeover the metro has seen. Known to host the hottest events, Magnum kicked off the celebrations recently with a White Party attended by the Philippines’ top celebrities and influencers. It also featured international fashion DJs GG from Australia and DJ Willy Monfret – Justin Bieber’s DJ, who just recently spun at Kylie Jenner’s 18th birthday party.

Hosted by Magnum’s resident ambassadors Raymond Gutierrez and Georgina Wilson, the launch was made more exciting with the presence of Magnum’s new faces Sarah Lahbati, BJ Pascual and Kelsey Merritt.  Magnum’s ambassadors showcase talent, and international acclaim in art and fashion. They all work hard, but also know how to indulge and reward themselves.

“Magnum has always been about celebrating pleasure and indulging yourself after a hard day’s work. With the launch of Magnum White Chocolate Almond, Magnum once again presents its pleasure seekers a new way to reward themselves – an indulgent flavor that is just so different from our current range,” said Magnum Brand Manager, Andrea Huang.

Magnum White Chocolate Almond is available nationwide in all leading supermarkets and convenience stores. For updates, follow Magnum on Twitter and visit their official website. Don’t forget to use the #CelebrateWhite hash tag.

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